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There’s a certain magic that settles in the air as Christmas approaches — a warmth, a softness, a familiar spark that reminds us of childhood wonders and glowing shop windows. For brands, this season offers something truly special: the chance to create small moments of joy through thoughtful festive packaging. Christmas packaging has a way of touching the heart. It transforms an ordinary product into a keepsake, a memory, a feeling. A simple holiday sticker on a takeaway bag

When PURAWISE expanded into Thailand, one of the first brands to welcome us was Grand Hyatt Erawan Bangkok. From our earliest conversations, their team impressed us with a shared commitment to creating guest experiences that are thoughtful, culturally rich, and beautifully crafted. This Mid-Autumn Festival, that shared vision came to life through the Chest of Treasures mooncake box — a striking creation inspired by the traditional Chinese drawer chest, a symbol of wisdom, saf

In today’s food and beverage world, packaging has become almost as important as the product itself. It’s the first touchpoint customers encounter, the last thing they take away, and often the very thing they remember—sometimes even more than the meal. But as brands continue to balance cost, creativity, sustainability, and customer expectations, one question keeps coming up: Should you customise your F&B packaging… or keep it simple? The truth is, there’s no one-size-fits-all

When food meets design, magic happens—and working with Seoul Recipe has been exactly that: pure magic. Founded by the passionate and visionary Jennifer Kim in 2017, Seoul Recipe began as a Korean food importer, manufacturer, and distributor. Since then, it has grown into a name that Hong Kong food lovers have come to know and trust for its dedication to fresh, authentic Korean cuisine made with love and quality ingredients. So when our founder, Jérémy Clodong, had the opport

AI is everywhere these days—writing poems, flipping burgers, and even predicting what shoes you’ll buy next. And while we love a bit of AI magic (in small doses), there’s one area where it can truly enhance packaging: design! Think about it—creating product packaging isn’t just about picking a box and slapping on a logo. It’s about capturing your brand’s identity, considering how the packaging feels, how it fits your product, and whether it’s a keepsake or a one-time experien

In the world of modern Chinese cuisine, few names resonate as powerfully as May Chow. A celebrated Hong Kong chef, known for her groundbreaking concepts like Little Bao and Happy Paradise, she has continuously redefined what it means to merge tradition with contemporary innovation. Now, May Chow is stepping into a new chapter, launching her own signature brand— May Chow , one that truly embodies her culinary journey, artistic evolution, and unmistakable flair. At PURAWISE, w

E-Commerce Packaging

We are excited to announce that PURAWISE Solutions has expanded our service reach across the APAC region, the UAE, and Europe. As part of...

At PURAWISE Solutions, we have had the absolute pleasure of working with Nutrition Kitchen, one of Hong Kong’s most respected brands in the health and wellness space. For years, Nutrition Kitchen has been a trusted provider of nutritious, chef-prepared meals designed to support a healthy lifestyle. Their dedication to quality, convenience, and sustainability makes them a standout in the food delivery industry, and being able to collaborate with their passionate team has truly