A Taste of Seoul in the Heart of Hong Kong

Our Exciting Collaboration with Seoul Recipe

When food meets design, magic happens—and working with Seoul Recipe has been exactly that: pure magic. Founded by the passionate and visionary Jennifer Kim in 2017, Seoul Recipe began as a Korean food importer, manufacturer, and distributor. Since then, it has grown into a name that Hong Kong food lovers have come to know and trust for its dedication to fresh, authentic Korean cuisine made with love and quality ingredients.

So when our founder, Jeremy Clodong, had the opportunity to collaborate with the Seoul Recipe team, it was more than just another project—it was a journey in brand storytelling, cultural expression, and sustainability.

Design That Feels Like Seoul

From the outset, our teams worked closely together to bring Seoul Recipe’s creative vision to life. The initial branding, color palette, and graphic direction were beautifully developed by Seoul Recipe’s designer, setting the tone for the collaboration. Building on that strong foundation, we worked together to refine and translate the branding into packaging that didn’t just serve its function—but told a story. A story of authenticity, elegance, and a modern Korean culinary experience.

The result? Custom-designed paper bags with handles and takeaway cups that echo the bold, geometric aesthetics often found in Korean design culture. The vibrant colors—a rich mix of deep plum, golden yellow, and creamy neutrals—are eye-catching, modern, and full of personality, just like the dishes Seoul Recipe serves every day.

These thoughtfully crafted packaging pieces became more than just containers—they became an extension of Seoul Recipe’s identity. Sleek yet approachable, functional yet undeniably chic.

A Brand That Cares

But Seoul Recipe’s innovation doesn’t stop at flavor. Their move to sustainable paper-based packaging was timely and deeply intentional—especially as Hong Kong’s plastic ban takes effect, pushing businesses to rethink how they serve. This packaging evolution aligns seamlessly with the brand’s commitment to sustainability and environmental responsibility. Every bag handed over the counter is a statement: great food can—and should—be served consciously.

Bringing Korean Flavors Closer to Home

Seoul Recipe continues to make Korean food more accessible to Hong Kongers—whether you're discovering it for the first time or savoring familiar favorites. With the opening of their Wan Chai location, customers can now pop in for a quick bite, discover something new, or take home their go-to Korean classics.

A Project to Remember

It was an absolute joy working alongside Jennifer Kim and the Seoul Recipe team. Their passion for what they do is contagious—from their care in crafting every dish to their dedication to sharing the vibrant world of Korean cuisine with a broader audience in Hong Kong.

This wasn’t just another project for us—it was a creative journey that blended tradition, design, and purpose. And we’re proud to have played a part in the Seoul Recipe story.

If you’re in Hong Kong, do yourself a favor: stop by Seoul Recipe, experience their flavors, and pick up a little piece of Seoul—wrapped in thoughtful, beautiful, sustainable design.